Many local service businesses struggle with website leads, even when traffic is coming in. The issue is rarely visibility alone and often comes down to clarity, structure, and conversion gaps. In this post, we break down why website leads stall and how to boost website leads using proven messaging and page structure.

StoryBrand simplifies marketing by making your customer the hero and your business the guide. This guide breaks down the seven StoryBrand elements, showing how each maps to customer thinking and how to turn them into a BrandScript that drives clicks, calls, and bookings.

Business growth is rarely fast, even when you are doing great work. Half Moon Plumbing shows how a one-truck operation became a team of 45 plus and crossed $11M by 2025. The big shift was learning how to boost business growth with strategy, not just effort. This story is about mindset, hiring, training, culture, and staying consistent when progress feels slow.

Most small business websites are just pretty online brochures. That’s a problem, because your website has one job: make you money or collect leads. In this training recap, Sean Garner breaks down the exact website framework his agency uses to turn “nice-looking” sites into lead-generating machines.

A clear brand story turns your ideal client into the hero and positions your business as the guide. This guide shows how to use the StoryBrand SB7 framework to craft a compelling BrandScript, write a one-liner that converts, and tailor messaging for local markets. You’ll find practical prompts, examples, templates, and KPIs to test and refine your story so it drives engagement and attracts more leads.

Most business owners think they need more leads. More traffic. More ads. More content. But in my conversation with Cam and Otis on 10x Your Team, I shared the real issue I see over and over again: control. Agencies keep the keys to your website, domain, and ad accounts, and you do not realize it until you try to leave. In this episode, I break down what to watch for, why it happens, and how to build marketing around strategy, not random tactics.